Laurel Hattiesburg Weekender
what is impact?

The Impact Circulation Verification Council Gold Standard Award Winner for Classified and News Readership and Purchasing Power IMPACT is one of the most powerful free papers in North America, consistently ranking in the top one percent of over 4,800 free and paid publications audited by Circulation Verification Council. In CVC’s latest audit, IMPACT Receivership (99%), Readership (92%) and Purchase Influence (81.5%) scores ranked it as the No. 6 publication in North America. Some of America’s most recognizable national corporations advertise with IMPACT, including pharmacies, grocery stores, office supply retailers, discount chains and more. With a direct to home delivery system – primarily through the USPS – and its strong, established presence in the south Mississippi market, IMPACT continues to be the most effective advertising medium for local, regional and national clients. IMPACT saturates southeast Mississippi and touches part of west Alabama near the Mississippi cities of Hattiesburg, Laurel and Meridian. Over 178,000 homes contained within 68 zip codes are touched by IMPACT every week.


IMPACT is a division of Buckley Newspapers Inc., which was formed in 1967 by Dr. Frank Buckley and his son, Ronnie. Dr. Buckley, an attorney and college professor, was inducted into the Mississippi Press Association Hall of Fame for his contributions to journalism in the state prior to his decease in 1998. Ronnie now serves as the company president, and Dr. Buckley’s daughter, Mary Bowers, oversees the accounting department.

Why Impact Matters For Your Business